SCPA extends sincere gratitude to Vladas Griskevicius for providing a talk on topics in his new book The Rational Animal – How Evolution Made Us Smarter Than We Think.
The talk was held on Friday, September 27, 2013 in Meyer Hall on NYU’s main campus in Greenwich Village. The event was attended by more than 30 students, faculty, and alumni. In addition to the members of SCPA, students from Stern’s Graduate Marketing Association (GMA), and the Integrated Marketing Association (IMA) from NYU’s SCPS were invited. There were also faculty in attendance from NYU’s Psychology Department, NYU Stern, Columbia Graduate School of Business, and Baruch College Business School.
Professor Griskevicius, of the University of Minnesota Carlson School of Management, declared human mental processes today as analogous to a Stone age iPhone, with different decision making “apps” running in different evolutionarily important situations. He cited his work on the affects of using movie clips to prime one of these mental states (self protection and mate acquisition) on attitudes toward advertisements (Griskevicius, Goldstein, Mortensen, Sundie, Cialdini & Kenrick, 2009), and forthcoming research on the influence of the ovulatory cycle on female cooperation in the dictator game economic paradigm (Durante, Griskevicius, Cantu, & Simpson, in press).
SCPA would like to thank the GSAS Graduate Student Government for providing funding for refreshments at the event as well as advertising costs, and to the Psychology Department for providing space and equipment.
Special thanks to Aaron Barnes for much of the event planning, Jane Zhang for providing the refreshments, gift to the speaker, and for tracking the event’s budget, Rui Fang for marketing the event and Sean O’Connor and Will Clark for game-day logistics. The event was emceed by Kurt Munz.