How only the strong will survive in Snapchat’s “Discover” by Nicholas Manluccia

 

In this article Nicholas Manluccia, alumn from our NYU Social and Consumer Psychology program,

talks about Snapchat’s “Discover” feature and how it is impelling advertisers to create better ads:

“(…) as consumers get savvier and user-generated reviews become ubiquitous, brands are becoming more transparent. In this era of transparency, it’s not enough for brands to simply say they’re great: they must truly show they are in order to survive”

Read more at http://www.imediaconnection.com/content/38328.asp#Rpxq5BIq1Gcfv1Pd.99