Friday, Sep 27, 2013 2:30 pm

RationalAnimal

 

Details

  • Friday, Sept 27, 2013 at 2:30pm
  • Meyer Hall, Room 551
  • 6 Washington Place (see map below)
Professor Griskevicius approaches marketing from an Evolutionary Psychology perspective. His trade book THE RATIONAL ANIMAL: HOW EVOLUTION MADE US SMARTER THAN WE THINK, co-authored with Douglas Kenrick, will be published in September.

Why do people overspend, underinvest, and make otherwise poor decisions? Why do so many folks buy cars they can’t afford (1.8 million vehicles are repossessed each year), gorge themselves on calories they don’t need, and put $57 billion of their savings into something that has an expected negative 80% return rate – the lottery. The Rational Animal shows that the answer comes from a simple, but often overlooked place: Our animal ancestors. Whether we like it or not, evolution has shaped who we are today. But rather than making us foolishly irrational, looking deeper inside ourselves reveals a surprisingly brilliant beast.

Vladas Griskevicius

headshot1Vladas Griskevicius is the McKnight Associate Professor of Marketing and Psychology at the University of Minnesota Carlson School of Management. He studies the evolutionary roots of modern consumer behavior and decision making. Professor Griskevicius has published over 40 articles in top business and psychology journals examining sustainability, green marketing, motivation, emotion, social influence, social norms, and conspicuous consumption.

Map to Meyer Hall (Psychology Building at NYU)


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