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Marketers, Don’t Ruin Virtual Reality With Ads

Marketers, Don’t Ruin Virtual Reality With Ads

A new article from Nicholas Manluccia, alumn from our NYU Social and Consumer Psychology program, and manager-insights and strategy at Questus, a digital agency with offices in New York, San Francisco, and Brea. Read the article in the following link: http://adage.com/article/digitalnext/marketers-ruin-virtual-reality-ads/302878/

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Blog on UX Research

Blog on UX Research

Are you interested in UX research and user experience? Read Maithilee Nargundkar’s blog about her work in UX research at NYU! Maithilee is a current student from the Social and Consumer Psychology program at NYU, and she is currently working in the UX Department of NYU Libraries. Read more at: https://wp.nyu.edu/libux/chat_transcript_data/

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How to Avoid the Potential Horrors of Virtual Reality Marketing

How to Avoid the Potential Horrors of Virtual Reality Marketing

New article from Nicholas Manluccia, alumn from our NYU Social and Consumer Psychology program, and analyst on strategy at Questus, a digital agency with offices in New York, San Francisco, and Brea Read the article in the following link: http://adage.com/article/digitalnext/avoid-horrors-virtual-reality-marketing/301135/

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How only the strong will survive in Snapchat’s “Discover” by Nicholas Manluccia

How only the strong will survive in Snapchat’s “Discover” by Nicholas Manluccia

  In this article Nicholas Manluccia, alumn from our NYU Social and Consumer Psychology program, talks about Snapchat’s “Discover” feature and how it is impelling advertisers to create better ads: “(…) as consumers get savvier and user-generated reviews become ubiquitous, brands are becoming more transparent. In this era of transparency, it’s not enough for brands to simply […]

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Alum Nick Ungson: How to Prepare for a PhD in Psychology

Alum Nick Ungson: How to Prepare for a PhD in Psychology

Nick Ungson is a current PhD student in social psychology at Lehigh University. He is a 2013 graduate of the the Master of Arts (MA) program in psychology at New York University, and completed undergraduate study in psychology at the University of Florida. SCPA asked him about the application process for a PhD in psychology […]

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Google Scholar Unveils List of Most Influential Journals

Google Scholar Unveils List of Most Influential Journals

Google Scholar has published a list of the most influential academic journals for 2014. Google algorithmically ranked the journals based on citations from all articles that were indexed in Google Scholar as of mid-June 2013 covering articles published 2009–2013. The journals are ranked by h5-index, a metric for articles published in the last 5 complete […]

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Using MTurk for Behavioral Research at NYU

Using MTurk for Behavioral Research at NYU

As part of Dr. Gans course on social media, a special lecture was presented on “Using Amazon Mechanical Turk in Behavior Research”. As a service to our members, we are presenting it here for your reference.

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Special Thanks to Vladas Griskevicius

Special Thanks to Vladas Griskevicius

SCPA extends sincere gratitude to Vladas Griskevicius for providing a talk on topics in his new book The Rational Animal – How Evolution Made Us Smarter Than We Think. The talk was held on Friday, September 27, 2013 in Meyer Hall on NYU’s main campus in Greenwich Village. The event was attended by more than […]

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The Rational Animal: How Evolution Made Us Smarter Than We Think

The Rational Animal: How Evolution Made Us Smarter Than We Think

SCPA announces that it will host University of Minnesota Carlson School of Business Professor Vladas Griskevicius on September 27, 2013 at 2:30pm in Meyer Hall for a discussion of his new book. Professor Griskevicius approaches marketing from an Evolutionary Psychology perspective. His trade book THE RATIONAL ANIMAL: HOW EVOLUTION MADE US SMARTER THAN WE THINK, […]

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Congratulations Graduates

Congratulations Graduates

SCPA at NYU would like to congratulate the graduating class of 2013. SCPA alumni members are now employed by MTV Research, Sony Music Research, Insight Strategy Group, Stern School of Business, Questus, and many more. Additionally, we have graduates continuing their studies at the Ph.D. level at Stern and the University of South Carolina. Photo […]

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